Florence Fashion GardenTickets & Tours
Florence · Arrival planning

How to Get to Gucci Garden Florence

The former Gucci Garden is now Palazzo Gucci, home of the Gucci Storia exhibition, at Piazza della Signoria 10. It is in the pedestrian heart of Florence, about 15 minutes’ walk from Santa Maria Novella station. This guide covers walking routes, the T1 and T2 trams, the C1 electric bus, the airport, taxis, parking outside the ZTL, accessible arrival, luggage and timing. It also explains why the separate Gucci Giardino address catches people out.

Visitor addressPalazzo Gucci, Piazza della Signoria 10
From the main stationWalk ≈1.2 km · about 15 min
Nearest bus stopC1 · Galleria degli Uffizi
From the airportTram T2, then walk · or fixed-fare taxi
01 · Quick answer

Use the square address, not the old name alone

Piazza della Signoria is in Florence’s car-free historic centre, so every route ends on foot. Within the centre, walking is fastest. From farther away, take the tram to the edge of the centre, or the C1 electric bus to the Uffizi stop, and walk the last few minutes.

01Best overall

Walk from the centre

Most central sights are within a 15-minute walk: the Duomo is about 7 minutes away along Via dei Calzaiuoli, the Ponte Vecchio about 5, and the Uffizi is next door.

  • Pedestrian streets
  • No ticket needed
  • 5–15 min
At the squarePalazzo Gucci is on the east side of the piazza, to the left of Palazzo Vecchio as you face it.
02Airport link

Tram T2

T2 runs from Peretola Aeroporto via Alamanni Stazione (Santa Maria Novella) and Fortezza to Piazza San Marco. Get off at Alamanni Stazione or San Marco: both are about 15 minutes on foot from Piazza della Signoria.

  • Airport → centre
  • Alamanni Stazione
  • San Marco
Good to knowSince January 2025, T2 no longer serves the old Unità terminus.
03Rail connection

Tram T1

T1 links Villa Costanza (Scandicci) with Careggi hospital, stopping at Alamanni Stazione by Santa Maria Novella. Use it from the Scandicci side, the Villa Costanza park-and-ride, or the northern Careggi area.

  • T1
  • Alamanni Stazione
  • Then walk
At the stationSet your map to Piazza della Signoria 10, not Gucci Giardino.
04Closest stop

C1 electric bus to Galleria degli Uffizi

The small C1 electric bus runs from Parterre through the centre, via San Marco, San Lorenzo and the Duomo, to the Galleria degli Uffizi stop, a minute or two from Palazzo Gucci.

  • C1
  • Galleria degli Uffizi
  • Southbound only
Coming backThe return C1 runs via Santa Croce and does not stop at the Uffizi, so most people walk back.
05Convenient

Taxi

A taxi suits luggage, reduced mobility or a late arrival. Florence taxis are white and are taken from ranks or booked by phone or app, rather than hailed. Ask for Piazza della Signoria; the last metres may be on foot.

  • 055 4242
  • 055 4390
  • Final walk possible
Tell the driverSay “Palazzo Gucci, Piazza della Signoria 10,” not only “Gucci Garden.”
06Plan ahead

Car

Do not drive into the centre. It is a camera-controlled limited traffic zone (ZTL), and unauthorised cars are fined automatically. Park outside it and switch to the tram, the C1 bus or your feet.

  • ZTL cameras
  • Park and ride
  • Walk onward
Easiest comboVilla Costanza car park on the A1 motorway, then tram T1 to Alamanni Stazione.
07Separate address

Gucci Giardino

Gucci Giardino is Gucci’s café and cocktail bar at Piazza della Signoria 37r, on the same square. It is not the exhibition entrance at Palazzo Gucci.

  • 37r
  • Café and bar
  • Not museum entry
Save both pinsUse number 10 for Gucci Storia, the boutique and Gucci Osteria.
08Voucher first

Guided fashion tour

Guided leather and fashion walks often meet away from Palazzo Gucci. For example, the private leather and fashion tour meets at the statue of Dante in Piazza Santa Croce, about 10 minutes’ walk from the palazzo.

  • Meeting point
  • Arrive 10–15 min early
  • Entry not included
Before leavingUse the address on your voucher, not Piazza della Signoria 10.
Façade of the Palazzo della Mercanzia, home of Palazzo Gucci, at Piazza della Signoria 10 in Florence
Your destination: the Palazzo della Mercanzia.The 14th-century merchants’ court at Piazza della Signoria 10 houses Gucci Storia, the boutique and Gucci Osteria. Look for the row of guild coats of arms on the façade.
02 · Entrance first

Choose the address that matches your plan

You will see the names Gucci Garden, Gucci Museo, Palazzo Gucci and Gucci Storia used for the same building. What matters is the street number.

Exhibition, boutique and restaurant

Palazzo Gucci · Piazza della Signoria 10

Gucci Storia is on the first and second floors. The boutique and Gucci Osteria da Massimo Bottura are on the ground floor.

  • Have your ticket or booking confirmation ready.
  • Follow current Palazzo Gucci signs on arrival.
  • Restaurant guests should give their booking name at the door.
Café and cocktail bar

Gucci Giardino · Piazza della Signoria 37r

Gucci’s all-day café and bar is a separate venue on the same square. The “r” (rosso) marks a commercial address in Florence’s dual numbering system.

  • Breakfast, light meals and cocktails.
  • No exhibition entry here.
  • Check its own opening hours.
Guided tours and private outings

Use the meeting point on your voucher

A fashion tour may meet elsewhere in the centre and usually does not include museum admission. Its booking instructions set the meeting place.

  • Save the exact meeting address offline.
  • Look for the guide’s stated identification.
  • Do not wait in the museum queue unless told to.
Florence street numbers

Red and black numbers

Florence numbers homes and offices in black (or blue) and shops and businesses in red, so “10” and “10r” can be far apart on the same street.

  • Palazzo Gucci: number 10.
  • Gucci Giardino: number 37 red.
  • Check the colour as well as the number.
!
The common mistake: going to Piazza della Signoria 37r

That address is Gucci Giardino. For Gucci Storia and Palazzo Gucci, save Piazza della Signoria 10.

03 · Tram, line by line

Use the Tramvia for the longer approach

Florence has no metro, and the tram does not enter the medieval centre. The two tram lines bring you to Santa Maria Novella or San Marco, and you finish on foot.

T1 · Villa Costanza – Careggi

From Scandicci, Villa Costanza or Careggi

T1 runs through Scandicci and the western suburbs to Alamanni Stazione beside Santa Maria Novella, then north to Careggi hospital.

  1. Check the destination shown before boarding.
  2. Get off at Alamanni Stazione.
  3. Walk through Piazza della Stazione and down Via de’ Panzani.
  4. Continue via the Duomo and Via dei Calzaiuoli to Piazza della Signoria (≈15 min).
T2 · Peretola Aeroporto – San Marco

From Florence Airport or Piazza San Marco

T2 links the airport with Alamanni Stazione and Valfonda by the station, then Fortezza, the viali and Piazza San Marco. The airport to San Marco takes about 35 minutes.

  1. Board at Peretola Aeroporto, the first stop.
  2. Get off at Alamanni Stazione for the station route, or at San Marco.
  3. From San Marco, walk down Via Cavour to the Duomo, then Via dei Calzaiuoli.
  4. Check number 10 before entering Palazzo Gucci.
Tickets

One ticket, 90 minutes

A single urban ticket covers trams and buses for 90 minutes. The standard fare rose to €2.00 on 1 August 2026. Children under 11 travel free.

How to pay

Buy before boarding

Use the machines at tram stops, tobacconists and newsagents, or tap a contactless card on the on-board reader where available.

Frequency

Every few minutes

Trams run about every 4–5 minutes at peak times. Check service notices for evenings, holidays and engineering works.

Florence’s official tram portal publishes current routes and notices. Check the Tramvia service updates before travelling.

Florence T2 tram waiting at the Peretola Aeroporto stop outside Florence Airport
Tram T2 at Peretola Aeroporto.The stop is just outside the terminal. Trams run into the city past Santa Maria Novella to Piazza San Marco.
04 · Bus

The C1 bus stops closest to Palazzo Gucci

Autolinee Toscane runs Florence’s buses. Ordinary buses cannot enter the pedestrian core, but the small C1 electric bus runs through it.

C1 southbound

Parterre to the Uffizi

Stops include Parterre, Cavour Guelfa, Cavour Palazzo Medici, Piazza di San Lorenzo, Cappelle Medicee, Roma Duomo, Proconsolo and Galleria degli Uffizi.

From the station

Board at San Lorenzo

From Santa Maria Novella, walk about 5 minutes to the Cappelle Medicee or Piazza di San Lorenzo stop and ride to Galleria degli Uffizi.

C1 northbound

Return via Santa Croce

Northbound buses run from the Oltrarno via Santa Croce (Benci, Verdi), the Duomo area and San Marco back to Parterre.

From the Oltrarno

Pitti and Santo Spirito

C1 also serves Pitti and Borgo San Iacopo. Walking over the Ponte Vecchio is usually just as quick.

Accessibility

Low-floor electric buses

The C-line minibuses are small, step-free vehicles, but they get crowded in high season.

Timing

Allow extra time

Narrow streets and traffic slow the minibuses. Walking is often just as fast within the centre.

Routes can change. Check the Autolinee Toscane C1 timetable on the day.

05 · From popular areas

Walking times from central Florence

Approximate walking times at an easy pace. Crowds in summer and around the Duomo can add a few minutes.

Starting pointSimple routeApprox. timeFinal step
Santa Maria Novella stationVia de’ Panzani, Via de’ Cerretani, the Duomo, Via dei Calzaiuoli≈15 min (1.2 km)Store large luggage first.
Florence AirportT2 to Alamanni Stazione or San Marco, then walk≈40–50 min in totalCheck your ticket address before leaving the tram.
DuomoStraight down Via dei Calzaiuoli≈7 minThe street opens onto the north side of the square.
Piazza San Marco / AccademiaVia Cavour or Via Ricasoli to the Duomo, then Via dei Calzaiuoli≈12–15 minOr take C1 from Cavour Guelfa.
UffiziWalk out of the Piazzale degli Uffizi≈2 minLook for building number 10.
Ponte VecchioVia Por Santa Maria and Via Vacchereccia≈5 minEnter the square beside the Loggia dei Lanzi.
Santa CroceBorgo dei Greci and Via dei Gondi≈10 minArrive beside Palazzo Vecchio.
Palazzo PittiVia de’ Guicciardini and the Ponte Vecchio≈12 minContinue as from the Ponte Vecchio.
06 · Airports

From Florence or Pisa airport to Palazzo Gucci

Florence Airport (Peretola) is about 5 km from the centre and well served by tram T2. Pisa Airport is about an hour away by train.

Florence Airport (FLR) · tram

T2, then walk

The cheapest option. The tram stop is just outside the terminal and trams are frequent through the day.

  1. Follow the airport signs for the Tramvia T2.
  2. Buy or tap your ticket before boarding.
  3. Get off at Alamanni Stazione or San Marco.
  4. Walk about 15 minutes to Piazza della Signoria 10.
Florence Airport (FLR) · taxi

Fixed-fare taxi to the centre

Taxis from the rank outside arrivals charge a fixed fare to the historic centre. In 2024 it was €28, €30 on holidays and €32 at night (22:00–06:00), plus €1 per bag (maximum €7). Check the current fare at the rank.

  1. Use the official white taxi rank.
  2. Show “Piazza della Signoria 10, Firenze” on your phone.
  3. Expect the driver to stop at the nearest permitted point.
Pisa Airport (PSA)

PisaMover and train to Santa Maria Novella

The PisaMover shuttle links the airport with Pisa Centrale. Regional trains to Firenze Santa Maria Novella take about an hour; check fares and times on Trenitalia.

  1. Take the PisaMover to Pisa Centrale (about 5 minutes).
  2. Take a train to Firenze S.M.N.
  3. Walk about 15 minutes to Piazza della Signoria.
With luggage

Drop bags first

Palazzo Gucci is not set up for suitcases. Go to your hotel first, or use the left-luggage service at Santa Maria Novella station, before visiting.

  • Trams have room for luggage.
  • The streets around the square are cobbled.
  • A taxi is easier with several bags.
!
Do not book entry against your scheduled landing time

Passport control, baggage, the tram or taxi and the final walk all add time. Leave a buffer of at least two hours after landing for a timed booking.

07 · Train station

From Firenze Santa Maria Novella

01Leave luggage

Use the station’s left-luggage service or your hotel. Then exit onto Piazza della Stazione, facing the church of Santa Maria Novella.

02Walk about 15 minutes

Follow Via de’ Panzani and Via de’ Cerretani to the Duomo, then turn right down Via dei Calzaiuoli to Piazza della Signoria. It is about 1.2 km and flat.

03Or ride the C1

Walk about 5 minutes to Piazza di San Lorenzo and take C1 to Galleria degli Uffizi. For a guided activity, go to the meeting point on your voucher.

08 · Walking

Walking is best once you are in the centre

The centre is flat and compact, but crowds, heat and uneven paving can make routes feel longer. Comfortable shoes help.

The classic route

Duomo to Piazza della Signoria

Via dei Calzaiuoli is a straight, pedestrian shopping street linking Florence’s two main squares. Halfway along, you pass the church of Orsanmichele.

  • About 7 minutes from the Duomo.
  • The busiest stretch is from late morning to evening.
  • Palazzo Gucci is on your left as you enter the square.
From the river

Ponte Vecchio and the Uffizi

From the bridge, walk up Via Por Santa Maria and turn right onto Via Vacchereccia, or walk through the Uffizi courtyard from the riverfront.

  • About 5 minutes from the Ponte Vecchio.
  • You arrive by the Loggia dei Lanzi.
  • Cross the square to number 10 on the east side.
Piazza della Signoria with Palazzo Vecchio, the Uffizi and the Loggia dei Lanzi in Florence
Piazza della Signoria, your final landmark.Palazzo Vecchio’s tower, the Loggia dei Lanzi and the Uffizi tell you that you are in the right square. Palazzo Gucci is on the east side of the same square.
09 · Taxi, car & parking

Plan road access before setting off

Getting close to Piazza della Signoria is very different from parking beside it. The square is pedestrian and inside the ZTL.

Taxi

Book by phone or app

Call 055 4242 or 055 4390, use a taxi app, or go to a rank. Ask for Piazza della Signoria 10 and keep your booking open in case the driver stops short.

Park and ride

Villa Costanza + T1

The Villa Costanza car park sits directly on the A1 motorway, with tram T1 to Alamanni Stazione. From there it is a 15-minute walk.

Central car parks

Parterre + C1

The Parterre car park near Piazza della Libertà is the first stop of the C1 bus, which runs to Galleria degli Uffizi. Check rates and hours in advance.

ZTL

Do not follow the sat-nav in

Cameras record every car entering the limited traffic zone. Rental cars are fined through the rental company, often months later.

Hotel guests

Ask your hotel first

Hotels inside the ZTL can sometimes register your plate for luggage drop-off. Confirm before you drive in.

Drop-off

Expect a final walk

Pedestrian streets and traffic rules prevent door-to-door drop-off at the square.

10 · Accessibility

Plan the accessible route to the door

Palazzo Gucci is well equipped inside. The bigger challenge is the stone paving and crowds of the historic centre outside.

Accessible entrances

Palazzo Gucci’s entrances are accessible. The main entrance has an assistance bell to call staff.

Lifts and stair-lifts

Two lifts serve the first and second floors, and stair-lifts cover changes of level. Accessible toilets are available.

Ask staff for help

Reception staff can assist visitors, and a standard wheelchair is available on site.

Step-free transport

Trams and the C1 electric buses are low-floor. Book an accessible taxi in advance by phone.

Mind the paving

The square and nearby streets are paved with large, uneven stone slabs. Via dei Calzaiuoli is the smoothest approach from the Duomo.

Contact before travel

For specific needs, contact Palazzo Gucci on +39 055 75927010 or at guccipalazzo@gucci.com.

11 · Security & bags

Travel light and confirm rules before arrival

Palazzo Gucci does not publish detailed bag, security or storage rules for Gucci Storia, so plan for a small-bag visit.

Luggage

Bring a small day bag

The rooms are compact and the setting is a historic palace. Leave suitcases at your hotel or the station’s left-luggage service.

Photography

Follow room signs

Rules can vary by installation. Ask staff before using flash, tripods or professional equipment.

Entry rules

Check your booking

Re-entry and late-arrival rules are not published. Read the latest booking instructions before leaving.

i
Keep your ticket available offline

Save the ticket, entry address, meeting-point instructions and contact details before leaving your hotel. Signal can drop inside stone buildings.

12 · Timing

Work backwards from your entry or meeting time

Gucci Storia is open daily from 10:00 to 20:00 until 31 October 2026, and from 10:00 to 19:00 from 1 November 2026 to 31 May 2027.

Independent ticket

Arrive at least an hour before closing

The exhibition takes about an hour to see properly. Opening time and the late afternoon are usually calmer than midday.

  • Check the current schedule before travelling.
  • Add time for the final walk and finding number 10.
  • Gucci Osteria and Gucci Giardino keep their own hours.
Guided tour

The meeting time is your deadline

A tour can use a separate meeting point and may not include exhibition admission.

  • Use the meeting time on the voucher.
  • Keep the guide’s contact details ready.
  • Do not wait in a museum queue unless told to.
13 · Nearby orientation

Landmarks that confirm you are in the right place

Use the street number and your booking address. A familiar name can still send you to the wrong door.

01Entry side

Piazza della Signoria 10

The Palazzo Gucci address for Gucci Storia, the boutique and Gucci Osteria, in the Palazzo della Mercanzia.

Best useUse this number as your museum destination.
02Different venue

Piazza della Signoria 37r

Gucci Giardino, the separate café and cocktail bar on the same square.

RememberIt is not the Gucci Storia entrance.
03Square check

Palazzo Vecchio

The tall crenellated tower of the town hall confirms you are in Piazza della Signoria. Palazzo Gucci is a short walk along the east side of the square.

Useful clueFind the tower, then check the street number.
04Square check

Fountain of Neptune and Loggia dei Lanzi

Ammannati’s fountain beside Palazzo Vecchio and the arched loggia full of statues confirm you are in the right square.

Best useFrom here, Palazzo Gucci is on the east side of the piazza.
05Transit check

Galleria degli Uffizi stop

The C1 stop closest to the square, a minute or two from Palazzo Gucci.

Best useWalk into the square and follow your saved address.
06Rail check

Firenze Santa Maria Novella

The main station, about 1.2 km away and served by the Alamanni Stazione tram stop on T1 and T2.

RememberThis is your transport hub, not the final stop.
14 · Final checklist

Check these before you leave

A correct route only helps if it ends at the right door at the right time.

Confirm the latest booking

Use the current ticket or operator message, not an old calendar entry.

Save the right address

Piazza della Signoria 10 for Palazzo Gucci. Save 37r only for Gucci Giardino.

Check live transport

Review Tramvia and Autolinee Toscane notices before relying on T1, T2 or C1.

Buy your ticket first

Buy or tap a valid ticket before you board and validate it on board.

Do not drive into the ZTL

Park at Villa Costanza or another car park outside the zone.

Travel light

Leave large luggage at your hotel or the station before arriving.

Save details offline

Keep your ticket, meeting point and contact details on your phone.

Charge your phone

You may need your map, ticket, live updates and a translation of the address.

15 · Quick answers

Getting to Gucci Garden Florence: FAQs

Short answers to the questions visitors ask most often.

Where is Gucci Garden in Florence?

The former Gucci Garden is now Palazzo Gucci, at Piazza della Signoria 10 in the Palazzo della Mercanzia, on the east side of the square near Palazzo Vecchio.

How do I get there from Santa Maria Novella station?

Walk about 15 minutes (1.2 km) via Via de’ Panzani, the Duomo and Via dei Calzaiuoli, or take the C1 bus from San Lorenzo to Galleria degli Uffizi.

Which bus stops nearest to Palazzo Gucci?

The C1 electric bus stops at Galleria degli Uffizi, a minute or two away. It stops there only in the southbound direction.

How do I get there from Florence Airport?

Take tram T2 to Alamanni Stazione or San Marco and walk about 15 minutes, or take a fixed-fare taxi to the historic centre.

Is Gucci Giardino at the same address?

No. Gucci Giardino is at Piazza della Signoria 37r. Gucci Storia, the boutique and Gucci Osteria are at number 10.

Can I drive to Palazzo Gucci?

No. The square is pedestrian and inside the camera-controlled ZTL. Park outside, for example at Villa Costanza with tram T1, and walk.

Ready to go

The simplest arrival plan

01Set Piazza della Signoria 10

Use this address for Gucci Storia at Palazzo Gucci. Use your voucher instead if a guided tour names another meeting point.

02Choose walking, tram or C1

Walk from central Florence. From farther away, take T1 or T2 to Alamanni Stazione or San Marco, or C1 to Galleria degli Uffizi.

03Arrive before the deadline

Allow for crowds, the final walk and finding the right street number, and arrive at least an hour before closing.

Images via Wikimedia Commons: Piazza della Signoria from Giotto’s Bell Tower by Ввласенко (CC BY-SA 3.0); Palazzo della Mercanzia by Elenasan (CC BY-SA 3.0); T2 tram at Peretola Aeroporto by Moliva (CC BY-SA 4.0); Piazza della Signoria by Yair Haklai (CC BY-SA 4.0).